Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you “perhaps” meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Their brand name has become synonymous with a commodity that has a strong demand. A lot the brand’s success may be attributed to being the first successful soft drink on the mass market, other possibilities may be due to their perpetual multi-million dollar global marketing campaigns that span life-times as well as cultures. Whatever the cause, the Coke brand has a very successful & fortified position.

Another example of a strong positioning statement that achieves a great top of mind awareness is Verizon’s “Can you Hear Me Now” campaign. How many times have you uttered those exact words, sometimes even consciously, when the person the other end of the tele has a low signal. In most cases, what follows are expressed or unexpressed images about the “Can You Hear Me Now Guy.”

Good marketers know the power of a strong positioning statement. With strong positioning, it is nearly impossible to be out-paced by the competition using moderate marketing dollars alone. Furthermore, there are cases where product owners with seemingly unlimited/ multi-million dollar marketing budgets were

unsuccessful at winning significant market-share against a product with an established position. In fact, given a strong position that is known by the market, the competition is better off not competing on your terms, because the consumer already intuitively associates your brand with the commodity and has successfully filed you away in their mental filing cabinets as occupying that “spot.” Therefore, marketing communications that are contrary to the consumer’s product knowledge are challenged or unconsciously blocked/denied by the mind.

Now, having demonstrated the power of a strong positioning statement, Will You Accept This Rose? Log-on to see an interactive demonstration of how positioning can help you achieve the coveted “top-of-mind.” http://www.WillYouAcceptThisRose.com

——-

Power Positioning Exercise: Can you think of a few viral-like positions (intentional or not) that help reinforce Mountain Dew’s Code Red brand? Hint: One deals with extreme heat/humidity advisories within U.S. Cities & States that have extreme summer temperatures.

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Focused Impact Media Group specializes in integrated marketing communications. We are skilled at optimizing results by coordinating multiple communication channels into a highly focused-impact that enhances brand identity, positioning and market awareness. For more information visit: http://www.focusedimpact.com.

(c) 2000 – 2003. Focused Impact Media Group. All Rights Reserved.

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When Cable began as Community Antenna Televisionin 1948, all it did was collect over the air TVsignals and send them down a cable.

When Cable networks began, so did Cableadvertising. The fledgling new networks sold (orgave away) ads in their programs. Memories areetched in our brain; The Amazing Slicer-Dicer, and”so you don’t forget, call before midnighttonight”. Eventually local cable systems weregiven permission to sell ads and cover up selectedGinsu Knife ads on the networks.

Local Cable sales have never been great becausethe audience is so fragmented they can’t sell itfor even half what the local TV station can getfor crummy time slots.

However, Cable is growing in strength and numbers.Now the broadcast industry is talking seriouslyabout the numbers and amounts of national ad salesfor Cable. Viewership for the big national overthe air networks continues to shrink as Cablecontinues to grow. It’s not an even contest, yet.

A recent look at the numbers show, are you readyfor this? Nickelodeon is the number one Cablenetwork (this is for the total day,

not primetime. If you buy Cable ads your commercials willbe scattered all day). Other movers on the chart,TNT (Turner Network Television), Cartoon Network(A Turner property) Disney, Lifetime, USA, TBS andFox News.

Most of the Cable networks in the top 20 allow thelocal systems to insert commercials, some as cheapas 5 bucks each.

The ratings people now count Cable just like TV.As a comparison, consider a recent 60 Minutesbroadcast (CBS – over the air) had a rating of7.0, while Fox News average rating of 0.6 on anygiven night (that’s point 6). A rating reflectsthe percentage of TV households viewing a program.

For more about Advertising, get my article”CXab;le Ads 5 Bucks!” send blank eMail toMailTo:CableAdsYP@BigIdeasGroup.com

Local Cable is still a good buy if you can keep itcheap and select the networks. The Cable Guy won’tlike it, but it can be done.

©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com

Subscribe to “BIG Mike’s BIG Ideas” NewsletterMailTo:subscribe-956603364@ezinedirector.net

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling – Part 5

Let’s continue to discuss the various marketing principles that are involved in “popcorn marketing”:

6. Exclusivity

During the few hours that you’re in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre.

Being the only game it town offering a product in demand – without any real competition – is a great position to be in.

However, I wouldn’t do it the way they do it. I wouldn’t ‘force’ people into buying from me by cutting off all other sources. I would instead provide a superior product, or a much better value, and get them to want to buy from me instead of going to other vendors or bringing their own food.

Just think of your favorite restaurant. Why do you go there verses all the other restaurants offering the same or similar kind of food? You may even be willing to pay more at your favorite restaurant because they just make it better. It’s not because they ‘force’ you or ‘corner’ you into going to them. It’s because they give you what you want! Something that you can’t get anywhere else.

When you force people into doing something, they will hold some level of resentment towards the action/experience and the seller. When you offer them a better choice and/or a better value, they will want to buy from you.

7. The

Principle of Consensus and “Herd Mentality”

If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to ‘fit in,’ they don’t want to be left behind; they want to “keep up.”

If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family.

He also ‘assumes’ that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too.

How can you use this strategy in your product or service? Provide “proof” that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you’re selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.

To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf

(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article all links must be active hyperlinks.)

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Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers’ trigger buttons.

By trigger buttons, we mean anything that the customer would find of peculiar value. It may be the quality of the product, the promptness of the delivery, the added perks in the offer, the after-sales service involved, or any combination of these factors. There is no doubt that discovering, and complying with, these trigger buttons would greatly increase our number of successful sales.

The problem is that our consumers’ behavioral patterns are quite irregular. Predictions on how a client would react in a given situation can never be conclusive, as each individual has his own quirks and idiosyncrasies. One client may prefer post-delivery confirmations, for example, while another would find it irritating.

This fickleness in consumers’ behavioral patterns have been a bane for marketing ever since. Campaigns can never be universally applied without adapting some of their components to conform to the wishes of a particular segment of potential clientele. Market analyses produce many variables that are dependent on the shifting tastes of customers.

But you could find a method to this seeming madness. You could use the unpredictable nature of this vital market component to your advantage. You only have to discover their trigger buttons.

By pushing your prospect’s trigger button, you would be able to win him to your side. This would make sales a whole lot easier, and the client’s loyalty to your business is almost a given.

Here are some techniques you could use to find those beneficial trigger buttons:

• ESTABLISH A CHANNEL OF COMMUNICATION. Knowing what your customers need is vital to knowing how to please them. You have to encourage them to speak up, so that you may learn some of the things they expect from you. This way, your business can address to their needs in a more efficient manner. This is easier said than done, but with a proper feedback system, you would be able to garner their thoughts on a frequent basis.

• BE DIRECT IN YOUR DEALINGS. Ask

them straight what they want, but to it politely of course. Clients would appreciate your honesty and willingness to please their wishes, however eccentric they may be.

• DO YOUR FOLLOW UPS. Once you have found what they want, do something about it and inform them in writing about the steps you’re taking to remedy their concerns. This would make you look more reliable in their eyes, and they would start treating their communication with you as an investment that should be tended until the very end.

• BUILD RELATIONSHIPS. This is essential, more so if you’re operating a small business. The advantage of small businesses over their larger competitors is that they can deal with clients in a more personal level. Building relationships and establishing goodwill with your clients would go a long way. They will be able to trust you more, which would eventually lead to brand loyalty and a symbiotic affair that would only bring great things for both parties.

• ALWAYS PROVIDE SOMETHING EXTRA. Whether it is through a simple giveaway, or an additional remark that you wish to add to their feedbacks (i.e. “I thank you for voicing out your concerns, and I wish to add something to your list…”), giving them something that they did not ask for would make them happy to have considered your business.

Employing these steps would guarantee that your clients would warm up to your service, and eventually reveal the things that make them tick. From there, you would know how to convert them into successful sales, over and over again.

Ronny Berglund is a marketing professional, which owns and operate http://www.traffic-plus.com that can help you to instantly get website visitors, do popup advertising or any type of instant website traffic increase.He also owns and operates http://www.marketingpatch.com where you find strategic marketing tips. And you can learn the marketing tips and tricks that pro’s use! MarketingPatch.com also have a great forum where you can talk about everything marketing related, he even let you post your in a Buy / Sell forum.

One of my favorite quotes is often used to describe goal-setting — but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat…

“Cheshire-Puss,” she began rather timidly, “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where…” said Alice. “Then it doesn’t matter which way you go,” said the Cat. “…so long as I get somewhere,” Alice added as an explanation. “Oh, you’re sure to do that,” said the Cat, “If you only walk long enough.”

How does this story apply to marketing? Because there are so many different ways to promote your company — so many places where you can share information about your business. And you can pour a lot of time and energy (not to mention money!) into marketing without really getting anywhere. That is, unless you have a strategy and know where you want your efforts to take you. You can create an effective MARKETING PLAN by asking yourself the following questions:

WHO ARE YOUR POTENTIAL CLIENTS?

Rule number one in the world of marketing is that you can’t be all things to all people! You must know exactly who your potential clients are in order to reach them effectively. Your client base is not “anyone who is disorganized” — but it might be “working moms” or “entrepreneurs” or “elderly people who have to downsize their living environments.” And the more specific you can be about your demographics (age, income level, gender, geographic location, etc.), the easier it will be to connect with these clients. Since my area of expertise is Professional Organizing, let me share an example of some demographic groups that I might market to:

- working moms who have kids in daycare or afterschool care

- entrepreneurs who have been in business (less than / at least) 1 year

- elderly homeowners who are moving to a retirement community

- homebuyers who are purchasing a house worth $200,000+

- busy executives who work an average of 12+hours a day

WHERE ARE YOUR POTENTIAL CLIENTS?

A large part of focusing your marketing efforts is knowing where to find your clients. Are they at home watching TV? Shopping at the grocery store? At the mall? On the internet? Do they attend business networking functions? Or work late at the office? Then that’s where you need to market. Choose your venue accordingly. In other words, “don’t put fliers on cars if your customers don’t drive!” If your clients are:

- working moms, market through daycare centers

- entrepreneurs, market through small business and “start-up” groups

- elderly, market through senior organizations and retirement communities

- new homeowners, market through realtors and mortgage lenders

- executives, market through professional associations

WHAT MARKETING STRATEGIES WILL BEST REACH MY CLIENT?

This is an off-shoot of the previous two questions. It should be fairly simple to determine which methods to use once you know who your prospects are and where to find them. But let’s add one additional wrinkle — how much can you afford to spend on marketing? You might be able reach your audience best by putting a full-page ad in a national magazine — but can you afford $27,000 per ad? Start off by testing your marketing message on more reasonably-priced options. Here are some examples of matching the right marketing strategy with your client demographics:

- working moms, put up fliers at daycare centers

- entrepreneurs, give workshops on organizing for small business groups

- elderly, network with the intake staff at retirement communities

- new homeowners, offer referral fees to realtors and mortgage lenders

- executives, write an article for a professional association newsletter

WHY WOULD PROSPECTS PAY ATTENTION TO YOUR MARKETING?

The next step in focusing your promotional efforts (once

you know how you want to reach your intended audience) is to hone in on your message. People are bombarded each day by an excess of information — and we’ve learned how to selectively ignore about 90% of it. You have to make your message stand out, or it will get lost. Tell potential clients WHY they should be interested in what you have to say — capture their attention by explaining how they will BENEFIT from your services. In my case:

- working moms will free up more time to spend with their kids

- entrepreneurs will be able to focus again on the work they love

- elderly clients will face less stress when “paring down” their belongings

- new homeowners will be able to unpack and settle in sooner

- executives will be more productive and increase staff productivity

WHEN SHOULD YOU LAUNCH YOUR MARKETING ATTACK?

Timing is everything — you have to deliver your message at the moment when your prospect is most receptive. But how do you know when that is? Promoting a business is a little like investing in the stock market — you should commit for the long haul (did you realize that most business people give up on a marketing strategy just before it begins to pay off?) But you should also be prepared to take advantage of any special to really connect with your potential clients. Some examples of these strategic marketing efforts I might use include targeting:

- working moms around mother’s day or the start/end of summer break

- entrepreneurs during a start-up or expansion phase

- elderly clients when they start the process of “cleaning out”

- new homeowners when they are starting their house search

- executives on “Clean Off Your Desk Day” or “Organize Your Files Week”

HOW DO YOU EXPECT YOUR MARKETING EFFORTS TO TURN OUT?If you don’t know what you want out of your promotional strategies, how will you ever know if they have succeeded? It’s critical that you set marketing goals, just like you would with any other area of your business — but simply saying, “I want more clients,” is too vague. “I want this ad to bring in 20 new clients and double my mailing list,” is SPECIFIC and MEASURABLE. It’s easy to track of your marketing efforts if you will:

- create a marketing calendar indicating when each promotion will run

- assign each promotion a unique “code” or name

- record the number of responses and $ in sales each effort generates

- compare your expectations with your results

- ditch the ideas that didn’t work and double up on the ones that did!

Of course, you can always toss a lot of information about your business into the wind — and some of it will randomly end up in the hands of potential clients. Or, you can decide to focus your promotional efforts on those people and strategies that will give your the biggest return on your investment. If you treat your marketing like a game of darts and only aim for the bullseye — you will come a lot closer to hitting the mark (why do you think it’s called MARKeting?!)

Ramona Creel is a Professional Organizer and the founder of OnlineOrganizing.com — a web-based one-stop shop offering everything that you need to get organized at home or at work. At OnlineOrganizing.com, you may get a referral to an organizer near you, shop for the latest organizing products, get tons of free tips, and even learn how to become a professional organizer or build your existing organizing business. And if you would like to read more articles about organizing your life or building your business, get a free subscription to the “Get Organized” and “Organized For A Living” newsletters. Please visit http://www.OnlineOrganizing.com or contact Ramona directly at ramona@onlineorganizing.com for more information.

Many marketers and product developers make a disastrous mistake: They develop and sell products that nobody wants.

This is usually how it goes: The product developer starts programming software or writing a book, just because he is interested in the subject, without looking at the market. Then once the product is ready, he starts promoting it, just to find out he can make no sales.

There must be a better way. Let’s look at how it should be done instead.

You should always create a product that solves a problem. The problem has to be serious enough for people to want to pay for a solution to their problem. Good examples are: People who are overweight are willing to pay for a solution to that problem. People who suspects that their husband or wife is cheating on them are willing to pay to find out. People who can save a lot of time by automating a time-consuming task are willing to pay for the saved time.

So here are the simple steps to creating a successful product:

1. Identify a common problem

There are many problems that need to be solved in this world. The problem has to be a common one, so that enough people need a solution to this problem. And the problem has to be important enough so that people are willing to pay for a solution

2. Provide

a solution to the problem

This is the product development phase. You have to solve a product that actually solves the problem that these people are experiencing.

3. Find people experiencing the problem

This simply means that you need targeted advertising. Where to find your target audience will depend on the specific problem. Maybe you will find them on search engines. Make sure that your keywords are very specifically targeted at those who experience the problem you want to solve. Or maybe you can find your target audience in certain communities, such as online forums or self help groups.

4. Prove that your solution works

Once you have found your target audience, they will only be willing to buy your solution once you prove to them that your solution actually works. The proof can be social proof (such as testimonials), or it can consist of examples of the results. If you are selling software that removes red eyes from photos, the proof can consist of before and after pictures.

That is really all there is to it. Follow the simple steps as outlined above and your product is a guaranteed success.

Henk Devos has a passion for software marketing. His most popular product is Alpha ZIP. Henk created a series of free articles about marketing. You can get them sent to your email by subscribing here.

What is it about the combination of the words “self promotion”that makes most women cringe? And why is it that, in particular,women struggle the most in this arena?

Research has shown that there are a number of barriers women must overcome with the concept of self-promotion. Unfortunately, we are socialized as children not to talk about ourselves. And like most children, some of us took this message to heart. The result is that many women not only loathe talking about themselves but they also loathe talking about their accomplishments. Why? Because most women feel that this is – dare I say it? – bragging.

In our adult lives, many women often feel that their work shouldspeak for itself. While that sounds good on paper, this strategysimply doesn’t work very well for most women. The result is thatmany women are often passed over for plum assignments, or worse,for that coveted pay raise or promotion.

It is critical for women to develop a comfort level with talkingabout themselves and their accomplishments. Self-promotion canhelp do the following: make you visible, help you realize yourgoals and dreams, establish you as an expert in your field, andperhaps most importantly, lay the groundwork for futureopportunities.

Effective self promotion requires preparation. Here are a fewsimple steps to get you started:

1. Take Inventory. You need to have a

sense of what is worthpromoting about you and why it is important.

2. Identify Your Key Accomplishments. These should bequantifiable and showcase your contributions.

3. Describe Your Accomplishment. A simple technique is the “CAR”method: Describe the challenge, the actions, and the results.Think in terms of telling a story.

4. Craft a Vision for Your Self Promotion. Start by answeringthese questions: What is the outcome you want to achieve? ByWhen? How will you measure success? What is your timeframe forgetting started?

5. Identify Individuals to Help You. Include individuals bothinside and outside your organization. Don’t be afraid to ask forhelp!

6. Implement Your Strategy!

It’s critical that you feel comfortable with whatever steps youchoose to take in your quest for self-promotion. One piece ofadvice: start small and practice with a trusted colleague or abusiness coach. Keep telling yourself that there is nothing wrong with self-promotion. And remember, success doesn’t usually come to those who wait for it. It comes to those that have their “face in the place” both literally and figuratively.

Regina Barr is a business consultant with a passion for helping companies develop their full potential by focusing on their most valuable asset: their people. For more information on her programs and services, check out her website, http://www.RedLadder.com and sign up for her free email newsletter, Developing People…Inspiring Success.

I don’t know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don’t need!

As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Often the bonus is worth even more than the featured product itself. You know what I mean… they’re selling you a little vegetable chopper, but they also throw in a blender, toaster, and coffeemaker!

Why do they do this? Because it makes the offer completely irresistible. The prospect thinks, “Jeez, I’d be crazy not to buy this right now!”

The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point. And you don’t have to spend any money creating your bonus products if you don’t want to.

Here are 7 ideas to get you started offering a bonus ASAP:

1. Special Report

Think of some information that relates to what you’re offering that would be very helpful for the customer. Exciting titles with numbers are shown to work best, like “31 Easy and Fast Ways to Get More Clients” or “5 Mistakes Most Families Make When Choosing a Puppy.” Write it in Microsoft Word, format it so it looks nice, and then use Adobe Acrobat to save it as a PDF file for easy downloading. (Be sure to promote your business and website in there too – remember it may get passed around.)

2. Resource List

Compile a list of your personally recommended resources, websites, books, and vendors that are related to your product or service. You can set this up as a PDF file as well, or create a password-protected area of your website that customers and clients can access. Example: One bonus that comes with my Boost Business With Your Own Ezine system is the “Ezine Queen Private Resource Library.” It’s simply a select collection of links to websites and tools that can help my customers grow their lists and run their online businesses.

3. Checklist

Are there any checklists that would be a good tie-in to what you offer? That help people do what you’re teaching them to do, better or easier? Example: I have a program called “Insider Secrets to Making M0ney With Teleseminars,” and one of the bonuses is the checklist that I myself use when I plan any teleseminar event! My customers love it because it makes it super easy for them.

4. Collection of Articles

Hopefully you write articles or tips on a regular basis for your own ezine or newsletter, and you may even have them posted at your website as well. Why not package your favorites into a PDF document and title it your “Top 10″ or “Best of” collection?

5. Action Guide

Look at the principles, strategies, and tactics you teach in your program, and put together

a separate guide to help the user do assignments, stay on track, and document her progress. (Some marketing experts say calling it an “action guide” or “success journal” is better than “workbook,” because “work” can subconsciously deter people.)

6. Audio Class

Record a 60-minute audio introduction or orientation to your program. If you already offer a free introductory teleclass or do live speeches, you can simply record that. Offer it online as an MP3 download, or even better, let people listen right from the website. (You can see exactly how I set mine up here.)

7. Consultation With You

A consultation is a great bonus to offer, for several reasons. First, it lets you get to know your customers better and hear the questions they ask and issues they face. This will help you further improve your products and services to offer what they want. Second, it’s a great opportunity to upsell these folks to a higher-priced program at the end of the call. For example, if they enjoyed the advice you provided on the call, they may be interested in your six-month coaching program. Don’t fear that everyone who buys your product will actually take advantage of your free consultation – they won’t. When I got started, I offered a free 30-minute consultation to all purchasers of my Boost Business … system. I estimate that less than 20% of the people who bought it actually scheduled a call with me.

Digital or Physical?

I’m a big fan of digital bonuses because they cost nothing to create and there’s no packaging or shipping involved. But of course you can also go with physical bonuses, especially if you’re already shipping the main product to the customer anyway. My Boost Business… system is a physical package that we ship, so we add in a 2-CD program that teaches people how to get more sales from their ezine. It’s simply a recording of a great teleseminar I did about two years ago.

If you’re offering printed material as a bonus, don’t go crazy spending a ton of money making it look great. “Good” is okay! A simple report that you have printed and bound cheaply at a copy shop is fine. Remember that people are paying you for the information you provide.

What’s most important is the cover — even if you only produce a digital report or audio product, having a graphic of it will help increase your response and make you look more professional. I use and recommend Killer Covers.

Give Your Bottom Line a Bonus This Month

So get YOUR bonuses in gear! Make a note of how your sales have been so far, and then add some bonuses and watch the numbers rise.

© 2005 Alexandria K. Brown

Online entrepreneur Alexandria K. Brown, “The E-zine Queen,” is creator of the award-winning ‘Boost Business With Your Own E-zine’ system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com

Cartier Love Ring

There’s a well-known truism in business: You get what you measure. So if you aren’t measuring the results of your investment in marketing dollars—in terms of current and predicted future revenue and profit results—then essentially you’re investing blindly. Let’s say you follow the established norm for your industry and invest in marketing as a percentage of revenues. By not establishing a direct relationship between marketing investments and revenues, you do your organization a disservice. Your marketing efforts will be more successful if you insist that they are measured based on net contribution to the bottom line.

Marketing budgets should be divided into three primary areas:

• Product Marketing/Management
• Sales tool creation and production
• Driving new business opportunities (leads) into the sales funnel

The ROI from Product Marketing is measured by win/loss ratio, successful product transitions, product margins, and on-time delivery of new products to the market. All of these can be measured in terms of revenues and profits as related to R&D and product marketing investments. Be sure to take stock of your successful projects completed on time and analyze the lifetime revenue per new product on the market.

Sales tools, such as collateral, videos, websites, channel training materials, competitive analyses, industry segment analyses, even POP displays, are geared toward speeding prospects through the sales funnel. With lead generation databases and Sales Force Automation (SFA) tools, you can measure how fast prospects move to the finish line. You can assess the trends over time by prospect source, product interest, and channel. You can calculate the immediate value of shortening the sales cycle, or increasing the win rate. But confirm that your SFA collects the marketing information needed to accurately measure your

marketing programs (e.g. average sales length cycle and win-loss ratio) and that your channel teams are rewarded for providing the correct data.

Driving business opportunities into the sales funnel is the fundamental reason why Marketing Communications departments exist. They are not there to simply “build awareness”, “create a buzz”, or get local newspapers interested in a story. Monthly hit reports based on magazine readership or website visitors by themselves are virtually meaningless. Instead, measure your Marketing Communications ROI by driving the sales channel to report where ALL leads come from and relate this to revenue. Collect and track leads from events, seminars, trade shows, and direct mail, and insist on conversion mechanisms for website visitors.

The goal here is manifold: to know how many leads you need to get one new customer; to show how much the average lead costs based on source; and to understand the best source of high-quality leads and your total marketing cost of new customer acquisition. Then you can easily discern what it costs to generate the number of qualified leads you need—and to turn those leads into new business for your company. This is the bottom line for measuring marketing ROI. Once you measure it, you are now in a position to better control it for your company’s benefit.

Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube Management combines Strategy, Process & People to produce winning results.

Jack Sanders and CJS Services LLC can help you make quick money online while working from home. Most opportunities promise to make quick money online but only after a lot of recruiting and selling. What most programs don’t tell you, however, are the real strategies that anyone can implement to make quick money online. Curtis Sanders and CJS Services shows you how to make quick money online using leverage and a set of pre-built tools all compiled into a system called the 540 Plan.

The 540 Plan and CJS Services effectively use the power of leverage from every member of the team to everyone’s advantage. Delivered on top of the Infinity 800 marketing system, the 540 plan leverages tools, leads and affiliates to deliver a complete marketing package. These two systems combined deliver a proven business opportunity and allows anyone to make quick money online. Join the Infinity 800 team and then get on the 540 Plan team and make quick money online right away.

Most traditional online marketing programs will not provide any tools. They will take your enrollment fee

and then they’ll send you on your way. It is no wonder the failure rate with these types of businesses is so high. With the 540Plan and Curtis Sanders, not only do they give you all the tools and techniques you need to be successful, but they also offer that full time support team to help you implement everything you learn. In no way are you alone in the quest to make quick money online.

With the complete turnkey solution available via CJS Services and the 540plan website it is easy to make quick money online. If you want to break the traditional barriers of being an “employee” or simply want to augment your existing income and make quick money online you need to see Curtis Sanders website at http://www.the540plan.com/casperjack.

About CJS Services, LLC.

CJS Services, LLC is a Caper WY based company was founded by Jack Sanders. The company was founded in order to help people build their own home based income sources, using the Infinity 800 system. For more information visit http://www.the540plan.com/casperjack or contact Jack at i800caperjack@gmail.com.